SVP of Sales

Sam Barry

I build sales organizations that win.
Then I make sure they keep winning.

Over a decade of building elite small, mid-market, and enterprise sales organizations, owning multi-million dollar revenue targets, and delivering results that outlast the role. My edge is building and scaling sales organizations in the sales performance industry. I know how to architect a revenue engine to drive impact, results and performance.

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The Foundation

Shaped by the Right Lessons at the Right Time.

I grew up in a household defined by structure, discipline, and high expectations. My dad was a Fortune 30 executive — a classic Type A leader who brought the boardroom home. Behind that intensity was my greatest role model.

Everyone calls him "Dean the Dream." Not because of genius or credentials, but because of how he made people feel. He had this gravity — you felt better just being around him. His real gift was simple: he understood people, and he was authentically himself, no matter what.

"People will forget what you said, but they'll never forget how you made them feel."

That stuck. Still does. I wasn't exactly the easiest kid to raise — stubborn, competitive, fiercely driven to win. Life humbled me. And that's where my dad's other lessons shaped everything.

These lessons led me to study human psychology in college — and ultimately to sales leadership, where I get to apply them every day: motivating teams, building culture, earning trust, and transforming how organizations communicate and grow.

Three Lessons That Still Drive Everything

Lesson One

"People will forget what you said, but they'll never forget how you made them feel."

Authenticity wins. Make every person you work with feel seen, heard, and valued — whether it's a rep on your team or a C-suite buyer.

Lesson Two · The 5 P's

Prior Preparation Prevents Poor Performance.

You don't have to be the most talented. But you better be the most prepared. This is how I approach every role, every deal, every coaching conversation.

Lesson Three

"You win with dignity, and you lose with dignity."

How you handle wins and losses reveals more about your character than any outcome ever will. This is what I model and what I hire for.

Experience

A Decade of Building and Delivering.

Across every role, the pattern is the same: I come in, assess what's working and what's missing, elevate the strengths and architect the engine, develop the people, and drive the number. Not once or twice — consistently, at every level of scale.

My experience in the sales performance and leadership development industry gives me an edge and advantage to understand the factors that influence and drive behavior and generate performance. I've carried a bag personally while leading teams and scaling organizations. That range matters — it means I understand the work at every level, and I lead with trust and credibility, not theory.

I consistently win as a leader because I build for repeatability, develop people with intention, and never confuse activity with outcomes.

2025 – Present

Senior Vice President of Sales

Braintrust · Cincinnati, OH

Built enterprise sales org 0 → 12 reps. Owned $15M revenue target. Generated 50% of annual revenue from net new business in first 6 months.

2023 – 2025

Regional Vice President of Sales

Richardson Sales Performance · Philadelphia, PA

#1 producing team. Grew team revenue from $11M → $25M.

2019 – 2023

Director of Sales

DecisionWise · Springville, UT

115% of revenue target. Scaled $2M → $8M. Led 15-person cross-functional sales organization.

2016 – 2019

Regional Sales Manager

Greenix Pest Control · Provo, UT

#1 office in both SLC and Philadelphia. Led 30+ reps, 4+ managers, 2+ senior leaders.

How I Lead

What I Bring to Every Organization.

Across every role, the approach has been consistent: build the engine, develop the people, drive the number. Here's how that looks in practice.

Revenue Ownership & Pipeline Discipline

I own and deliver multi-million-dollar revenue targets by building disciplined pipeline engines, establishing enterprise account strategies, and driving execution rigor across complex sales cycles.

Team Scaling & Performance Management

I scale and lead high-performance sales teams, increasing quota attainment and forecast accuracy through structured coaching, performance management, and data-driven operating cadences.

Enterprise Go-to-Market Strategy

I architect GTM strategies that expand strategic account penetration, improve win rates in competitive pursuits, and accelerate revenue growth across new logo and expansion motions.

Executive Sponsorship & C-Suite Alignment

I operate as an executive sponsor on critical deals — securing C-suite alignment, navigating multi-stakeholder buying environments, and increasing average deal size and strategic partnership depth.

Sales Enablement & Evidence-Based Selling

I transform sales effectiveness through scalable enablement and evidence-based frameworks, improving discovery quality, value quantification, and late-stage conversion performance.

Cross-Functional Commercial Alignment

I align commercial strategy with product, marketing, and delivery execution — ensuring revenue growth translates into durable client outcomes, strong retention, and predictable long-term expansion.

Sam Barry

Shaped by the Right Lessons at the Right Time.

A Decade of Building and Delivering.

What I Bring to Every Organization.

Where Results Were Delivered

On Sales, Leadership & Performance

Ready to Build, Scale, & Perform?